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Foreign equity joint ventures in China : interactions between government policies and multinational investment strategies
Van den Bulcke, Daniel - In: International trade, foreign direct investment and the …, (pp. 135-159). 1998
Persistent link: https://www.econbiz.de/10001302578
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The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China
Van den Bulcke, Daniel; Zhang, Haiyan - In: Globalization, the multinational firm, and emerging …, (pp. 315-337). 2001
Persistent link: https://www.econbiz.de/10001861973
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The development of local marketing knowledge within joint ventures : an analysis of the performance of Belgian multinationals in China
Van den Bulcke, Daniel; Zhang, Haiyan - 2006
Persistent link: https://www.econbiz.de/10003410904
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The development of local marketing knowledge within joint ventures: An analysis of the performance of Belgian multinationals in China
Van Den Bulcke, Daniel; Zhang, Haiyan - In: Globalization, the multinational firm, and emerging …, (pp. 315-337). 2000
The rapid transition of the Chinese economic system from centrally planned to market mechanisms created a new market structure and changed the ways in which business had been conducted in China. Among these changes is the transformation in the marketing environment, which has introduced...
Persistent link: https://www.econbiz.de/10015390393