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~subject:"Jugendliche"
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Brand Concept Maps: A Methodol...
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Jugendliche
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
34
Markenführung
32
Markenartikel
22
Brand
21
Brand image
16
Markenimage
15
Brand extension
12
Markentransfer
11
Youth
7
Children
5
Kinder
5
Luxury goods
5
Luxusgüter
5
Market research
5
Marktforschung
5
Personality psychology
5
Persönlichkeitspsychologie
5
Experiment
4
Theorie
4
Theory
4
Cognition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Cultural identity
3
Kognition
3
Kulturelle Identität
3
Marketing
3
Product counterfeiting
3
Produktpiraterie
3
USA
3
United States
3
brands
3
Brand relationship quality
2
Consumer brand equity
2
Consumer judgment
2
International marketing
2
Internationales Marketing
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English
7
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John, Deborah Roedder
7
Chaplin, Lan Nguyen
4
Pechmann, Cornelia
2
Hill, Ronald Paul
1
Karsten, Yvonne C.
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Sujan, Mita
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Whitney, John C.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of the Association for Consumer Research : JACR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Report / Marketing Science Institute
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ECONIS (ZBW)
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1
Measuring young children's preferences : the use of behaviorally anchored rating scales ; working paper
Karsten, Yvonne C.
;
John, Deborah Roedder
-
1994
Persistent link: https://www.econbiz.de/10000901482
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2
The development of consumer knowledge in children : a cognitive structure approach
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 406-417
Persistent link: https://www.econbiz.de/10001019279
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3
Age differences in product categorization
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10001098518
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4
Interpersonal influences on adolescent materialism : a new look at the role of parents and peers
Chaplin, Lan Nguyen
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 176-184
Persistent link: https://www.econbiz.de/10003981573
Saved in:
5
Poverty and materialism : a look at impoverished versus affluent children
Chaplin, Lan Nguyen
;
Hill, Ronald Paul
;
John, Deborah …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10010373762
Saved in:
6
Understanding the past and preparing for tomorrow : children and adolescent consumer behavior insights from research in our field
John, Deborah Roedder
;
Pechmann, Cornelia
;
Chaplin, Lan …
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10014633418
Saved in:
7
Children and adolescent consumer behavior
John, Deborah Roedder
(
ed.
);
Pechmann, Cornelia
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014633473
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