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~subject:"Körpergewicht"
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Körpergewicht
Consumer behaviour
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European journal of marketing
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ECONIS (ZBW)
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Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton
;
Spears, Nancy
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
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2
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton
;
Grau, Stacy Landreth
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
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3
Investigating the effects of political correctness in social marketing messaging
Guzman, Francisco
;
Alvarado-Karste, Diego
;
Ahmad, Fayez
; …
- In:
European journal of marketing
58
(
2024
)
11
,
pp. 2473-2507
Persistent link: https://www.econbiz.de/10015198429
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