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~subject:"Künstliche Intelligenz"
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Künstliche Intelligenz
Consumer behaviour
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India
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Markenführung
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Jain, Varsha
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Wadhwani, Ketan
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Journal of consumer behaviour
2
International journal of bank marketing
1
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Management and information technology in the digital era : challenges and perspectives
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ECONIS (ZBW)
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1
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
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2
Role of artificial intelligence in gamification for the emerging markets
Roy, Gourav
;
Jain, Varsha
- In:
Management and information technology in the digital …
,
(pp. 9-25)
.
2022
Persistent link: https://www.econbiz.de/10013441900
Saved in:
3
Artificial intelligence consumer behavior : a hybrid review and research agenda
Jain, Varsha
;
Wadhwani, Ketan
;
Eastman, Jacqueline …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 676-697
Persistent link: https://www.econbiz.de/10014507465
Saved in:
4
AI-driven banking services : the next frontier for a personalised experience in the emerging market
Sheth, Jagdish N.
;
Jain, Varsha
;
Roy, Gourav
; …
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10013397787
Saved in:
5
Exploring the dark side of AI and its influence on consumer emotion
Bhardwaj, Shikha
;
Jain, Varsha
;
Mahapatra, Diptiranjan
; …
- In:
Journal of consumer behaviour
24
(
2025
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10015333952
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