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International marketing : an SME perspective

Búrca, Seán de; Fletcher, Richard A.; Brown, Linden - 2004 - 1. publ.

"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket

Persistent link: https://www.econbiz.de/10001826045

Unbranded : the challenges of branding for Africa's informal economy

Chikweche, Tendai - In: Marketing brands in Africa : perspectives on the …, (pp. 203-236). 2021

Persistent link: https://www.econbiz.de/10012651451

Internationalisation strategies for SMEs in the decade ahead : are our theories relevant?

Fletcher, Richard - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 246-262

Persistent link: https://www.econbiz.de/10009153244

A conceptual framework for an integrated one-stop portal to support indigenous small business enterprises : setting foundations for/enhanced policy use, financial inclusion and networking

Chikweche, Tendai; Garlin, Francine; Khan, Aila; Lwin, … - In: Small and Medium-sized Enterprises, and Business …, (pp. 37-54). 2023

Persistent link: https://www.econbiz.de/10014437992

SME sentiments, access to government support, and resilience during a pandemic

Chikweche, Tendai; Evangelista, Anna; Cull, Michelle; … - In: Small and Medium-sized Enterprises, and Business …, (pp. 89-111). 2023

Persistent link: https://www.econbiz.de/10014437998

A systematic review of future research challenges and prospects of organizational learning research in small medium size enterprises

Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10011882916

An investigation on the need for business advisors who can respond to the changing needs of small business enterprises faced with a dynamic operating environment.

Chikweche, Tendai; Bressan, Alessandro - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10012801799