Piaggio, manufacturer of the Vespa motor scooter, must decide whether to outsource production of a new engine. The decision is surrounded by uncertainty about the achievable sales volume for the engine, particularly as competitors' new and less expensive products are gaining popularity. The A...

Piaggio, manufacturer of the Vespa motor scooter, must decide whether to outsource production of a new engine. The decision is surrounded by uncertainty about the achievable sales volume for the engine, particularly as competitors' new and less expensive products are gaining popularity. The A...

There is a great deal of practice, discussion, and writing about strategy, but little investigation of the processes by which strategies actually form in organizations. This book shares the results of Henry Mintzberg's investigation into this, conducted over several decades, using case studies...