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~subject:"Kanada"
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Kanada
Consumer behaviour
23
Konsumentenverhalten
19
Sponsorship
11
Sponsoring
9
Canada
7
Country of origin
7
Designation of origin
7
Herkunftsbezeichnung
7
Advertising effects
6
Werbewirkung
6
Arts
4
Marketing
4
Marketing management
4
Marketingmanagement
4
Sports marketing
4
Athletes
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
China
3
Cognition
3
Kognition
3
Markenimage
3
Sportler
3
Taiwan
3
Advertising
2
Clothing
2
Cross-national differences
2
Denmark
2
Emotion
2
Event sponsorship
2
Experiment
2
Geschenk
2
Gifts
2
Identification
2
Individual perception
2
International marketing
2
Kunst
2
Market research
2
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Article
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English
4
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Astous, Alain d'
4
Ahmed, Sadrudin A.
1
Boujbel, Lilia
1
Carrillat, François A.
1
Davoine, Victor
1
Legendre, Amélie
1
Published in...
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Australasian marketing journal
1
International journal of commerce and management
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
4
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1
Voluntary simplicity and life satisfaction : exploring the mediating role of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 487-494
Persistent link: https://www.econbiz.de/10009690921
Saved in:
2
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
3
Understanding consumers' ethical justifications: a scale for appraising consumers' reasons for not behaving ethically
Astous, Alain d'
;
Legendre, Amélie
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003864394
Saved in:
4
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
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