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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Learning by supplying
Alcácer, Juan; Oxley, Joanne E. - 2012
Persistent link: https://www.econbiz.de/10009579552
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Communicating resource scarcity
Donnelly, Grant E.; Wilson, Anne V.; Whillans, Ashley V.; … - 2019
Persistent link: https://www.econbiz.de/10012052674
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Buying marital bliss : time-saving purchases promote relationship satisfaction
Whillans, Ashley V.; Pow, Jessie; Norton, Michael I. - 2018
Persistent link: https://www.econbiz.de/10011929070
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The market that never was: Clashing frames and failed coalitions in mobile payments
Ozcan, Pinar; Santos, Filipe Manuel Simões D. - 2010
Persistent link: https://www.econbiz.de/10008771384
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Risk, returns, and multinational production
Fillat, José L.; Garetto, Stefania - 2010
Persistent link: https://www.econbiz.de/10011309341
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Customer Options : Möglichkeiten und Grenzen der Bewertung von kundenbezogenen Erfolgspotentialen mit Realoptionen
Fischer, Thomas M.; Schmöller, Petra; Vielmeyer, Uwe - 2002
Persistent link: https://www.econbiz.de/10001675005
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Real options in the valuation of corporate flexibility : the case of banks
Botteron, Pascal - 1999
Persistent link: https://www.econbiz.de/10001452711
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Stock returns in mergers and acquisitions
Hackbarth, Dirk (contributor); Morellec, Erwan (contributor) - 2006
Persistent link: https://www.econbiz.de/10003370262
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Customer relationship management and firm performance
Coltman, Tim; Devinney, Timothy Michael; Midgley, David F. - 2009
Persistent link: https://www.econbiz.de/10003912926