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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
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Product innovations, advertising, and stock returns
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: Journal of marketing 73 (2009) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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How do franchise ownership structure and strategic investment emphasis influence stock returns and risks?
Hsu, Liwu; Kaufmann, Patrick J.; Srinivasan, Shuba - In: Journal of retailing 93 (2017) 3, pp. 350-368
Persistent link: https://www.econbiz.de/10011744859
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How CEO/CMO characteristics affect innovation and stock returns : findings and future directions
You, Ya; Srinivasan, Shuba; Pauwels, Koen; Joshi, Amit - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1229-1253
Persistent link: https://www.econbiz.de/10012386916