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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 76 (2012) 1, pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
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The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima; Wiles, Michael A. - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 802-822
Persistent link: https://www.econbiz.de/10014326648
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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The relationship between information technology capability, inventory efficiency, and shareholder wealth : a firm-level empirical analysis
Mishra, Saurabh; Modi, Sachin B.; Animesh, Animesh - In: Journal of operations management 31 (2013) 6, pp. 298-312
Persistent link: https://www.econbiz.de/10010221142