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Brand Concept Maps: A Methodol...
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Consumer behaviour
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John, Deborah Roedder
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Journal of the Association for Consumer Research : JACR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The Routledge companion to identity and consumption
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Measuring young children's preferences : the use of behaviorally anchored rating scales ; working paper
Karsten, Yvonne C.
;
John, Deborah Roedder
-
1994
Persistent link: https://www.econbiz.de/10000901482
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2
Self-brand connections in children : development from childhood to adolescence
John, Deborah Roedder
;
Chaplin, Lan Nguyen
- In:
The Routledge companion to identity and consumption
,
(pp. 177-186)
.
2013
Persistent link: https://www.econbiz.de/10009700291
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3
Poverty and materialism : a look at impoverished versus affluent children
Chaplin, Lan Nguyen
;
Hill, Ronald Paul
;
John, Deborah …
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10010373762
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4
Understanding the past and preparing for tomorrow : children and adolescent consumer behavior insights from research in our field
John, Deborah Roedder
;
Pechmann, Cornelia
;
Chaplin, Lan …
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10014633418
Saved in:
5
Children and adolescent consumer behavior
John, Deborah Roedder
(
ed.
);
Pechmann, Cornelia
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014633473
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