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Demand-driven scheduling of movies in a multiplex
Eliashberg, Jehoshua; Hegie, Quintus; Ho, Jason; … - 2007
Persistent link: https://www.econbiz.de/10003484107
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Demand-driven scheduling of movies in a multiplex
Eliashberg, Jehoshua; Hegie, Quintus; Ho, Jason; … - 2007
Persistent link: https://www.econbiz.de/10003484839
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From story line to box office: a new approach for green-lighting movie scripts
Eliashberg, Jehoshua; Hui, Sam K.; Zhang, Z. John - In: Management science : journal of the Institute for … 53 (2007) 6, pp. 881-893
Persistent link: https://www.econbiz.de/10003490894
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Decision models for the movie industry
Eliashberg, Jehoshua; Weinberg, Charles B.; Hui, Sam K. - In: Handbook of marketing decision models, (pp. 437-468). 2008
Persistent link: https://www.econbiz.de/10003755287
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Demand-driven scheduling of movies in a multiplex
Eliashberg, Jehoshua; Hegie, Quintus; Ho, Jason; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 75-88
Persistent link: https://www.econbiz.de/10003866603
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On enjoying watching movies in a theatre versus at home : a comparative analysis
Ho, Jason Yiu-chung; Eliashberg, Jehoshua; Weinberg, … - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10015125146