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Kino
Consumer behaviour
7
Film industry
7
Filmwirtschaft
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7
Game theory
6
Spieltheorie
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Einzelhandel
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Film
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Franchising
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Movie theatre
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Performance
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Preiswettbewerb
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Price competition
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Production costs
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Produktionskosten
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Retail trade
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Vertriebsweg
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Basuroy, Suman
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Journal of cultural economics
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
2
Is everybody an expert? : an investigation into the impact of professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
3
Technological change and managerial challenges in the movie theater industry
Weinberg, Charles B.
;
Otten, Cord
;
Orbach, Barak
; …
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 239-262
Persistent link: https://www.econbiz.de/10012545754
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