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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
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Church marketing : the effect of market orientation on perceived benefits and church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, Felix - In: Services marketing quarterly 32 (2011) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10008902029
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The role of brand orientation in church participation : an empirical examination
Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-247
Persistent link: https://www.econbiz.de/10009315517
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Perceived benefits and church participation : a comparative study among regular and irregular church goers
Casidy, Riza; Tsarenko, Yelena - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 761-776
Persistent link: https://www.econbiz.de/10010462610