Purpose – The purpose of this paper is to propose a definition of internal communication based on intangible resources rather than organizational boundaries. Design/methodology/approach – The paper reviews the resource‐based theory of the company, the constructivist theory of communication...

Purpose – The purpose of this paper is to provide a suitable framework for managing diversity in organizations coping with social, communication, marketing, and organizational challenges. Design/methodology/approach – The issue of diversity is explored from the organizational, marketing, and...