Purpose – Contingency theory suggests that effective strategies and structures are not universal but dependant upon situational factors. The purpose of this paper is to explore how the way service firms compete acts as a strategic contingency, moderating the effect of a new service development...

Purpose – Communities of practice (CoPs) have been found to support knowledge creation by enabling knowledge sharing among experts in firms. However, some perform better than others. This paper seeks to explore what incentivizes employees to share knowledge in intra‐firm CoPs....