Absorbing customer knowledge : how customer involvement enables service design success
Year of publication: |
February 2018
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Authors: | Storey, Chris ; Larbig, Christine |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 1, p. 101-118
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Subject: | customer involvement | absorptive capacity | service concept | service design | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Absorption | Wissensmanagement | Knowledge management | Innovation | Dienstleistungsmanagement | Service management | Dienstleistungssektor | Service industry | Dienstleistungsinnovation | Service innovation | Dienstleistung | Services | Dienstleistungsqualität | Service quality |
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