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~subject:"Knowledge transfer"
~subject:"Marktforschung"
~type_genre:"Handbuch"
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Innovation and R&D Activities...
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Albers, Sönke
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ECONIS (ZBW)
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1
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
Saved in:
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
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3
Praxishandbuch Produktentwicklung : Grundlagen, Instrumente und Beispiele ; [qualitative Marktgespräche, Marktsegmentierung, Produktkonzept, USP-Herleitung]
Langbehn, Arno
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003926617
Saved in:
4
Innovation
, science, and institutional change : [a research handbook]
Hage, Jerald
(
ed.
)
-
2009
-
Reprinted
Persistent link: https://www.econbiz.de/10003806712
Saved in:
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
6
Neue Produkte einführen : von der Idee zum Markterfolg
Großklaus, Rainer H. G.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516912
Saved in:
7
Handbook of research on techno-entrepreneurship
Thérin, François
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003356135
Saved in:
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