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Viewpoint : from Star Trek to "Service Trek"$dthese are the voyages of the service community
Wetzels, Martin
;
Wetzels, Ruud
;
Grewal, Dhruv
- In:
The journal of services marketing
39
(
2025
)
2
,
pp. 69-75
Persistent link: https://www.econbiz.de/10015207235
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