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Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny; Swain, Scott D.; Carlson, Jay P. - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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Emotional ability training and mindful eating
Kidwell, Blair; Hasford, Jonathan; Hardesty, David M. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10010526402
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Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan; Kidwell, Blair; Hardesty, David M. - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
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Deliberation or distraction : how the presentation format of choice information impacts complex decision making
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of business research : JBR 103 (2019), pp. 195-205
Persistent link: https://www.econbiz.de/10012104145
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547