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The effect of future event markers on intertemporal choice is moderated by the reliance on emotions versus reason to make decisions
May, Frank - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 313-331
Persistent link: https://www.econbiz.de/10011738963
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Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 198-212
Persistent link: https://www.econbiz.de/10009777139
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Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10009563536