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~subject:"Kognition"
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Kognition
Consumer behaviour
23
Konsumentenverhalten
23
Sponsorship
21
Sponsoring
15
Beziehungsmarketing
9
Relationship marketing
9
Advertising effects
8
Meta-Analyse
8
Meta-analysis
8
Music industry
8
Werbewirkung
8
Musikwirtschaft
7
Film industry
6
Filmwirtschaft
6
Beschwerdemanagement
5
Cognition
5
Complaint management
5
Customer satisfaction
5
Dienstleistungsqualität
5
Firm performance
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Service quality
5
Sports marketing
5
Unternehmenserfolg
5
Advertising
4
Bekleidungsindustrie
4
Brand image
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Clothing industry
4
Creativity
4
Erfolgsfaktor
4
Fashion
4
Identification
4
Judgmental forecasting
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Markenführung
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English
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Carrillat, François A.
2
Astous, Alain d'
1
Gebhardt, Gary F.
1
Grégoire, Yany
1
Hadida, Allègre L.
1
Joireman, Jeffrey
1
Lee, James M.
1
Legoux, Renaud
1
Locander, William B.
1
Paris, Thomas
1
Radanielina-Hita, Marie-Louise
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Riggle, Robert J.
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Rotman, Jeffrey D.
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Tripp, Thomas M.
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European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
2
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
3
Managerial cognition and the value chain in the digital music industry
Hadida, Allègre L.
;
Paris, Thomas
- In:
Technological forecasting & social change : an …
83
(
2014
),
pp. 84-97
Persistent link: https://www.econbiz.de/10010405630
Saved in:
4
What do online complainers want? : an examination of the justice motivations and the moral implications of vigilante and reparation schemas
Grégoire, Yany
;
Legoux, Renaud
;
Tripp, Thomas M.
; …
- In:
Journal of business ethics : JOBE
160
(
2019
)
1
,
pp. 167-188
Persistent link: https://www.econbiz.de/10012121284
Saved in:
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