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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika; Sreejesh, S. - In: International journal of internet marketing and … 10 (2016) 3, pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
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Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites
Sreejesh, S.; Ponnam, Abhilash - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 20-39
Persistent link: https://www.econbiz.de/10011669946