Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility...

Wirtschaftliche, kreative und technische Aspekte des Media Managements bilden den Schwerpunkt dieses interdisziplinären Kompendiums. Der Sammelband beleuchtet Themen wie Recruiting 1.0 bis 4.0, Personalcontrolling, Digital HR, Corporate Communication, Medienunternehmer, Marketingkommunikation,...