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Integrative und autonome Prozeßkonstellationen als Basis und Herausforderung eines auf Handlungsebenen bezogenen Marketing : eine strukturierende Systematisierung vor dem Hintergru...
Freiling, Jörg - In: Grundsatzfragen und Herausforderungen des …, (pp. 21-67). 1996
Persistent link: https://www.econbiz.de/10001295769
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Service coproduction and customer participation
Marion, Frédéric - In: Advances in services marketing, (pp. 17-26). 1997
Persistent link: https://www.econbiz.de/10001297073
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Wettbewerbsvorteile, mehrstufige Kundenanalyse und Kunden-Feedback im Business-to-Business-Marketing
Günter, Bernd - In: Marktleistung und Wettbewerb : strategische und …, (pp. 213-231). 1997
Persistent link: https://www.econbiz.de/10001298618
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Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael - In: Marktleistung und Wettbewerb : strategische und …, (pp. 83-114). 1997
Persistent link: https://www.econbiz.de/10001298623
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Customer engagement behaviours and value co-creation
Alexander, Matthew; Jaakkola, Elina - In: Customer engagement : contemporary issues and challenges, (pp. 3-20). 2016
Persistent link: https://www.econbiz.de/10011430570
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Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Customer engagement : contemporary issues and challenges, (pp. 21-52). 2016
Persistent link: https://www.econbiz.de/10011430574
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Open design in advanced manufacturing production
Ruggieri, Alessandro; Mosconi, Enrico Maria; Poponi, Stefano - In: Entrepreneurial challenges in the 21st century : …, (pp. 235-250). 2016
Persistent link: https://www.econbiz.de/10011430584
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Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.; Dalela, Vivek; Beatty, Sharon E. - In: Customer engagement : contemporary issues and challenges, (pp. 53-66). 2016
Persistent link: https://www.econbiz.de/10011430589
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Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla - In: Entrepreneurial challenges in the 21st century : …, (pp. 251-263). 2016
Persistent link: https://www.econbiz.de/10011430590
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Exploring customer engagement : a multi-stakeholder perspective
Hollebeek, Linda D. - In: Customer engagement : contemporary issues and challenges, (pp. 67-82). 2016
Persistent link: https://www.econbiz.de/10011430591