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Die Erschließung neuer Konsumenten-Welten : zur strategischen Analyse des Gebrauchs neuer Artefakte
Imig, Jennifer - 2016
Persistent link: https://www.econbiz.de/10012875824
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003843941
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Technology Acceptance of Connected Services in the Automotive Industry
Hiraoka, Clemens - 2009
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
Persistent link: https://www.econbiz.de/10013521261
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Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish; Baron, Robert A. - In: Organization science : a journal of the Institute for … 21 (2010) 2, pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.; Firat, A. Fuat - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
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Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar; Ucler, Caglar; Bernard, Alain - In: International journal of product lifecycle management : … 14 (2022) 4, pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
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Brand Community Management : eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003851477
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592
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Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche
Hartleb, Vivian - 2009
und Problemstellung -- Begriffliche Grundlagen und Forschungsstand -- Theoretische und konzeptionelle Grundlagen -- Methodische Grundlagen und empirische Ergebnisse -- Implikationen für Wissenschaft und Praxis -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014990