competitive advantage. Internal marketing is a new concept that is receiving attention in terms of how its processes can impact … business performance. The literature suggests that the management of internal marketing health from the consumer‟s perspective … African perspective, of internal marketing on business performance as measured by shareholder value. The research methodology …

Marketing, as a discipline, is becoming increasingly business orientated with afocus on internal profitability, growth … and revenue projection being closely linkedto marketing activities and their impact on market share.Despite the … utilisation of market share as a key measure for performance, verylittle understanding exists on how marketing levers impact …

brand and corporate advertising link to sponsorship and event marketing. SLA includes both ads that communicate a link to a … guidance of SLA as a leveraging strategy is critical. The unique marketing opportunities associated with popular sporting … marketing and sponsorship literature by proposing and empirically validating a new construct. Theoretically, it examines …

,and economic impact of the Master Marketer program and marketing clubs.A census was attempted to collect data from the 520 Master … Marketer graduatesand 1,058 marketing club members. Using recommendations from Dillman (2000), datafrom participants were … rate of 62.7%, and 407usable responses from marketing club members for a response rate of 38.4%.Master Marketer respondents …

-personal business-to-business marketing communications and indicate thatto a certain extent business-to-business marketers use emotional … techniques as astrategic element in marketing communications. …

strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …