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When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
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To buy or how much to buy? : partition dependence in purchase-quantity decisions
Tavassoli, Nader T.; Visentin, Matteo - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10013273023
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Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen - In: Journal of marketing research : JMR 54 (2017) 4, pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.; Thompson, Debora; Bone, Sterling; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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Which feature increase customer retention?
Hamilton, Rebecca W.; Rust, Roland T.; Dev, Chekitan S. - In: MIT sloan management review 58 (2017) 2, pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
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The rebound of the forgone alternativ
Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 318-332
Persistent link: https://www.econbiz.de/10011739803
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When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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When mental simulation hinders behavior : the effects of process-oriented thinking on decision difficulty and performance
Thompson, Debora Viana; Hamilton, Rebecca W.; Petrova, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 562-574
Persistent link: https://www.econbiz.de/10003919296
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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290