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Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local …

Persistent link: https://www.econbiz.de/10013193845

How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking

Philippe, Deborah; Debenedetti, Alain; Chaney, Damien - In: Marketing theory 22 (2022) 3, pp. 333-358

Persistent link: https://www.econbiz.de/10013388906

The nexus between corporate social responsibility of airports and passenger satisfaction : a cross-country study

Alam, Fahad; Yang, Qing; Bandara, Yapa Mahinda; Ahmad, Nisar - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2454-2473

Persistent link: https://www.econbiz.de/10014531414

Experimentelle Wirtschaftsforschung kann Verbraucherpolitik unterstützen

Keser, Claudia - In: DIW Wochenbericht 75 (2008) 23, pp. 306-312

Für die einen gilt: "Nur Warnhinweise auf Lebensmitteln können vor der Volksseuche Übergewicht noch retten." Für die anderen hingegen ist klar: "Eine rote Ampel auf kalorienreichen Lebensmitteln bedeutet eine unerträgliche Entmündigung der Bürger." Die aktuelle Kontroverse um die von der...

Persistent link: https://www.econbiz.de/10011601829

Reputation and Certification in Online Shops

Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011

We investigate the impact of self-organized reputation versus certification by an independent institution on demand for … independent institution increase demand more than feedback-based reputation. This result is important for markets where the market …

Persistent link: https://www.econbiz.de/10010294857