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Consumer behaviour
13
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Dou, Wenyu
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Bhatnagar, Amit
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Wen, Na
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Chen, Junsong
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Yao, Qin
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You, Yanfen
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Asia Pacific business review
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European journal of marketing : EJM
1
International journal of business and systems research
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ECONIS (ZBW)
12
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1
Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
Saved in:
2
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
Saved in:
3
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
4
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
5
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
Saved in:
6
Impact of influencers' influencing strategy on follower outcomes : evidence from China
Dou, Wenyu
;
Wu, Jintao
;
Yan, Ming
- In:
Asia Pacific business review
30
(
2024
)
5
,
pp. 956-981
Persistent link: https://www.econbiz.de/10015191557
Saved in:
7
Online information seeking for prescription drugs
Lachhwani, Vikas
;
Ghose, Sanjoy
- In:
International journal of business and systems research
6
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009488293
Saved in:
8
Customer satisfaction with e-retailers : the role of product type in the relative importance of attributes
You, Yanfen
;
Bhatnagar, Amit
;
Ghose, Sanjoy
- In:
Journal of internet commerce
15
(
2016
)
3
,
pp. 274-291
Persistent link: https://www.econbiz.de/10011636493
Saved in:
9
Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
You, Yanfen
;
Bhatnagar, Amit
;
Ghose, Sanjoy
- In:
International journal of electronic marketing and …
8
(
2017
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10011858769
Saved in:
10
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
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