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Measuring consumers' ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Cui, Charles C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003411066
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert E.; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Conceptualising town centre image and the consumer experience
Hart, Cathy; Stachow, Grazyna; Cadogan, John W. - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
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Enjoyment of the shopping experience : impact on customers' repatronage intentions and gender influence
Hart, Cathy; Farrell, Andrew M.; Stachow, Grazyna; … - In: The service industries journal 27 (2007) 5/6, pp. 583-604
Persistent link: https://www.econbiz.de/10003621776
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An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina; Micevski, Milena; Cadogan, John W. - In: Journal of business research : JBR 68 (2015) 8, pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan; Michaelidou, Nina; Dewsnap, Belinda; … - In: European journal of marketing 58 (2024) 1, pp. 143-216
Persistent link: https://www.econbiz.de/10014466298