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Konsumentenverhalten
Marketingmanagement
18
Internationales Marketing
17
Marketing
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Brand management
11
Markenführung
11
Islam
10
Beziehungsmarketing
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Internationaler Markteintritt
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Islamic countries
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Supplier relationship management
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Wilson, Jonathan A. J.
7
Belk, Russell W.
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Alqtati, Nael
1
Arroyo, Laura
1
Ayad, Nihal I. A.
1
Balakrishnan, Janarthanan
1
Barta, Sergio
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Buhalis, Dimitrios
1
De Silva, Varuna
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Dutot, Vincent
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Dwivedi, Yogesh K.
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Eckhardt, Giana M.
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Felix, Reto
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Flavián Blanco, Carlos
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Hughes, David Laurie
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Jain, Varsha
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Kim, Jooyoung
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Krishen, Anjala S.
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Lartey, Jared O.
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Liu, Jonathan
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Ma, Jenny Weichen
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Pandey, Neeraj
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Journal of Islamic marketing
2
International journal of business performance management : IJBPM
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
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2
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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3
A window to the ideal self : a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Ma, Jenny Weichen
;
Yang, Yusheng
;
Wilson, Jonathan A. J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 139-142
Persistent link: https://www.econbiz.de/10011675516
Saved in:
4
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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6
Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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7
Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.
;
Ayad, Nihal I. A.
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
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8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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