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Is more always better? : investigating the task-technology fit theory in an online user context

Aljukhadar, Muhammad; Senecal, Sylvain; Nantel, Jacques - In: Information & management : the internat. journal of … 51 (2014) 4, pp. 391-397

Persistent link: https://www.econbiz.de/10010383178

Using recommendation agents to cope with information overload

Aljukhadar, Muhammad; Senecal, Sylvain; Daoust, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 41-70

Persistent link: https://www.econbiz.de/10009718637

Usage and success factors of commercial recommendation agents : a consumer qualitative study of MyProductAdvisor.com

Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 130-152

Persistent link: https://www.econbiz.de/10009389605

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719

Persistent link: https://www.econbiz.de/10011738070

Determinants of an organization's website ease of use : the moderating role of product tangibility

Aljukhadar, Muhammad; Senecal, Sylvain - In: Journal of organizational computing and electronic commerce 25 (2015) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011398649

Social media mavenism : toward an action-based metric for knowledge dissemination on social networks

Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665

Persistent link: https://www.econbiz.de/10012263764

Targeting the very important buyers VIB : a cluster analysis approach

Aljukhadar, Muhammad; Senecal, Sylvain - In: Cogent business & management 9 (2022) 1, pp. 1-16

The Pareto Principle, known as the 80/20 rule, predicts that most sales generate from a minority of buyers. Further, consumer theory stipulates certain shoppers have a preference to consume experience versus tangible goods. Some people value the consumption of experience due to lifestyle and...

Persistent link: https://www.econbiz.de/10014430185

Consumer self-construal modulates the relevance of E-tail socialness

Aljukhadar, Muhammad; Senecal, Sylvain - In: Baltic journal of management : BJM 18 (2023) 5, pp. 545-562

Persistent link: https://www.econbiz.de/10014487537

How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage

Rao, S. Subba; Truong, Dothang; Senecal, Sylvain; Le, … - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1035-1045

Persistent link: https://www.econbiz.de/10003555800

Whether and how virtual try-on influences consumer responses to an apparel web site

Merle, Aurélie; Senecal, Sylvain; St-Onge, Anik - In: International journal of electronic commerce : IJEC 16 (2011/12) 3, pp. 41-64

Persistent link: https://www.econbiz.de/10009544477