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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei; Zha, Yong; Chen, Huaping; Liang, Liang - In: Transportation research / E : an international journal 175 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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Optimal pricing strategy based on market segmentation for service products using online reservation systems : an application to hotel rooms
Guo, Xiaolong; Ling, Liuyi; Yang, Chenchen; Li, Zhaoqiong; … - In: International journal of hospitality management 35 (2013), pp. 274-281
Persistent link: https://www.econbiz.de/10010225782
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The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang; Zhang, Jie; Liu, Hefu; Liang, Liang - In: Journal of strategic marketing 22 (2014) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao; Zhang, Ting; Gou, Qinglong; Liang, Liang - In: International journal of management and decision making … 13 (2014) 2, pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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A two period pricing model for new fashion style launching strategy
Zhou, Erfeng; Zhang, Juzhi; Gou, Qinglong; Liang, Liang - In: International journal of production economics 160 (2015), pp. 144-156
Persistent link: https://www.econbiz.de/10010482828
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Online hot selling period and its impact on e-retailer's pricing strategies
Zhang, Juzhi; Gou, Qinglong; Yang, Feng; Liang, Liang - In: International journal of production research 54 (2016) 7/8, pp. 1899-1918
Persistent link: https://www.econbiz.de/10011495667
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Why people are involved in and committed to online knowledge-sharing communities : an expectancy-value perspective
Wu, Manli; Kang, Lele; Shi, Yani; Zhao, J. Leon; Liang, … - In: Journal of global information management : an official … 27 (2019) 2, pp. 78-101
Persistent link: https://www.econbiz.de/10012017829
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Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang; Jiang, Lan; Dou, Wenyu; Liang, Liang - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
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The antecedents and consequences of social interactions in firm-sponsored community : a social network perspective
Zhang, Qiang; Wu, Ji; Zhao, J. Leon; Liang, Liang - In: Electronic commerce research 24 (2024) 3, pp. 1967-1995
Persistent link: https://www.econbiz.de/10015078500