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Konsumentenverhalten
Advertising
9
Marketing management
6
Marketingmanagement
6
Werbung
6
Consumer behaviour
5
United Kingdom
5
Advertising industry
4
Großbritannien
4
Werbewirtschaft
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Advertising effects
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Beziehungsmarketing
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Online-Marketing
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Public relations
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Social Web
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Social web
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Werbewirkung
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Öffentlichkeitsarbeit
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Barriers
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Brand
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Brand management
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Change management
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Illegal downloading
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Interne Kommunikation
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Markenartikel
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Risk-taking propensity
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USA
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United States
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advertising
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1990-2006
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Mortimer, Kathleen
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Beard, Fred K.
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Danbury, Annie
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Laurie, Sally
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Palazzo, Maria
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Pascoe, Kate
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Siano, Alfonso
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Analyzing the cultural diversity of consumers in the global marketplace
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in marketing and entrepreneurship : JRME
1
The journal of services marketing
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ECONIS (ZBW)
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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2
Consumer information search and credence services : implications for service providers
Mortimer, Kathleen
;
Pressey, Andrew
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009723104
Saved in:
3
Identifying entrepreneurs through risk taking behaviour : illegal downloading
Pascoe, Kate
;
Mortimer, Kathleen
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10010465742
Saved in:
4
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
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