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Effects of service quality and salesperson characteristics on consumer trust and relationship commitment : an empirical study on insurance buyers in India
Panda, Tapan K. - In: Vision : the journal of business perspective 17 (2013) 4, pp. 285-292
Persistent link: https://www.econbiz.de/10010357652
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Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K. - In: The IUP journal of brand management : IJBRM 13 (2016) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
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Mindful consumption : cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z
Kumar, Sachin; Panda, Tapan K. - In: Journal of consumer marketing 42 (2025) 1, pp. 106-130
Persistent link: https://www.econbiz.de/10015205253
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Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.; Panda, Tapas K.; Mishra, Kamalesh - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 7-23
Persistent link: https://www.econbiz.de/10009772591