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Regulatory focus in economic contexts
Florack, Arnd; Keller, Johannes; Palcu, Johanna - In: Journal of economic psychology : research in economic … 38 (2013), pp. 127-137
Persistent link: https://www.econbiz.de/10010235668
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Regulatory focus and consumer information processing
Florack, Arnd; Scarabis, Martin; Gosejohann, Stefanie - In: Applying social cognition to consumer-focused strategy …, (pp. 235-263). 2005
Persistent link: https://www.econbiz.de/10003113336
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Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd; Friese, Malte; Scarabis, Martin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
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Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235
Persistent link: https://www.econbiz.de/10011771505