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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...
Persistent link: https://www.econbiz.de/10010336207
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How do customers perceive service quality in differently structured fast food restaurants?
Cao, Yang; Kim, Kyungmin - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 99-117
Persistent link: https://www.econbiz.de/10010526372
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Empowerment and customer decision rules in franchise networks
Michael, Steven C. - In: Networks in International Business : Managing …, (pp. 135-149). 2023
Persistent link: https://www.econbiz.de/10013539384
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Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko; Dant, Rajiv P.; Zhu, Mingxia - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
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The hospitality franchise purchase decision making process
Yeung, Ruth M. W.; Brookes, Maureen; Altinay, Levent - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 1009-1025
Persistent link: https://www.econbiz.de/10011584110
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Standardization and adaptation in business format franchising
Kaufmann, Patrick J.; Eroglu, Sevgin - In: Journal of business venturing 14 (1999) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10001355233
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Market receptiveness to franchise systems in the health care industry
MacIntyre, Faye S.; Gilbert, Faye W. - In: The journal of applied business research 15 (1999) 3, pp. 47-54
Persistent link: https://www.econbiz.de/10001432331
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Effects of US-based franchising in the developing world : a Middle-Eastern consumer perspective
Grünhagen, Marko; Witte, Carl L.; Pryor, Susie - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003943312
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Influencing factors on customers' intention to complain in a franchise restaurant
Kim, Jooho; Boo, Soyoung - In: Journal of hospitality marketing & management 20 (2011) 1/2, pp. 217-237
Persistent link: https://www.econbiz.de/10008934215