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Konsumentenverhalten
Schwellenländer
29,089
Emerging economies
29,054
Marketingmanagement
19,578
Marketing management
18,982
Export
18,826
Unternehmenskooperation
15,068
Kommunikation
14,397
Inter-firm cooperation
13,232
Communication
13,029
Theorie
11,013
Theory
10,879
Welt
8,057
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8,006
Deutschland
6,062
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6,010
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5,911
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5,801
Marketing
5,721
Germany
5,287
Entwicklungsländer
5,138
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5,005
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4,945
Transnational corporation
4,800
China
4,785
Innovation
4,780
USA
4,068
Auslandsinvestition
3,980
Foreign investment
3,955
United States
3,809
Unternehmenserfolg
3,727
Firm performance
3,679
SME
3,604
KMU
3,600
Unternehmensnetzwerk
3,414
Business network
3,397
Indien
3,308
India
3,263
Globalisierung
3,231
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3,230
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893
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4,354
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1,349
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10
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3,944
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217
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166
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155
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151
Collection of articles of several authors
129
Sammelwerk
129
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102
Bibliografie enthalten
54
Bibliography included
54
Konferenzschrift
48
Lehrbuch
39
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38
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37
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37
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31
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31
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23
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19
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15
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14
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13
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13
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10
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10
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8
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8
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5
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3
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Belk, Russell W.
15
Diamantopoulos, Adamantios
15
Laroche, Michel
15
Vandenbussche, Hylke
14
Keller, Kevin Lane
13
Kumar, V.
13
Pauwels, Koen
13
Bruwer, Johan
11
Cleveland, Mark
11
Krishna, Aradhna
11
Mooij, Marieke K. de
11
Sheth, Jagdish N.
11
Sondhi, Neena
11
Srivastava, R. K.
11
Steenkamp, Jan-Benedict E. M.
11
Vrontis, Demetris
11
Chawla, Deepak
10
Chintagunta, Pradeep K.
10
Ko, Eunju
10
Spann, Martin
10
Gierl, Heribert
9
Hawkins, Del I.
9
Pelsmacker, Patrick de
9
Wiedmann, Klaus-Peter
9
Aw, Bee-yan
8
Basu, Rituparna
8
Best, Roger J.
8
Dens, Nathalie
8
Esch, Franz-Rudolf
8
Foxall, Gordon R.
8
Hennig-Thurau, Thorsten
8
Homburg, Christian
8
Lee, Yi
8
Manrai, Ajay K.
8
Melewar, T. C.
8
Singh, Ramendra
8
Sohail, M. Sadiq
8
Verhoef, Peter C.
8
Bang Nguyen Viet
7
Bartikowski, Boris
7
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American Marketing Association
26
IGI Global
5
Books on Demand GmbH <Norderstedt>
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
Information Resources Management Association
3
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Edward Elgar Publishing
2
Harvard Graduate School of Business Administration
2
Heinrich-Böll-Stiftung
2
NABU - Naturschutzbund Deutschland
2
Social Market Foundation
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
American Management Association
1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Bundesagentur für Außenwirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsch-Algerische Industrie- und Handelskammer
1
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Journal of business research : JBR
207
Journal of retailing and consumer services
99
Journal of marketing communications
67
The journal of product & brand management
66
International marketing review
64
Journal of international marketing
52
Journal of global marketing
51
Asia Pacific journal of marketing and logistics
50
Psychology & marketing
49
The journal of brand management : an international journal
48
Journal of the Academy of Marketing Science
46
Marketing intelligence & planning
46
Journal of marketing
44
Journal of marketing management : MM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of international consumer marketing
39
European journal of marketing : EJM
37
International journal of advertising : the review of marketing communications
37
Journal of strategic marketing
37
Journal of promotion management : innovations in planning and applied research
34
SpringerLink / Bücher
34
The journal of consumer marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing
31
International journal of consumer studies
30
International review on public and non-profit marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of emerging markets
29
Journal of Islamic marketing
28
Journal of Islamic marketing : JIMA
28
Marketing science
26
Business horizons
25
Cogent business & management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
21
Marketing letters : a journal of research in marketing
21
European journal of marketing
20
International journal of retail & distribution management
20
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ECONIS (ZBW)
5,705
EconStor
4
OLC EcoSci
4
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1
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10
of
5,713
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1
Special section: Internationalization of marketing
communication
and consumer research
Pham, Michel T.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
Saved in:
2
Chinese website design :
communication
as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
3
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
4
Verti-Zontal Differentiation in
Export
Markets
Di Comite, Francesco
-
2014
export
markets. To date, the analysis of demand factors has received much less attention. We propose a new model where …
Persistent link: https://www.econbiz.de/10013054083
Saved in:
5
Verti-Zontal Differentiation in
Export
Markets
Di Comite, Francesco
-
2014
export
markets. To date, the analysis of demand factors has received much less attention. We propose a new model where …
Persistent link: https://www.econbiz.de/10013060585
Saved in:
6
Verti-zontal differentiation in
export
markets : N°1680, May 2014
Di Comite, Francesco
(
contributor
); …
-
European Central Bank
-
2014
export
markets. To date, the analysis of demand factors has received much less attention. We propose a new model where …
Persistent link: https://www.econbiz.de/10015301967
Saved in:
7
Verti-zontal differentiation in
export
markets
Di Comite, Francesco
;
Thisse, Jacques-François
; …
-
2013
Persistent link: https://www.econbiz.de/10010238492
Saved in:
8
Verti-zontal differentiation in
export
markets
Di Comite, Francesco
;
Thisse, Jacques-François
; …
-
2013
Persistent link: https://www.econbiz.de/10010239015
Saved in:
9
Verti-zontal differentiation in
export
markets
Di Comite, Francesco
;
Thisse, Jacques-François
; …
-
2014
Persistent link: https://www.econbiz.de/10010382028
Saved in:
10
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
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