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"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions

Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 449-460

Persistent link: https://www.econbiz.de/10009426805

How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior

Gruber, Verena; Schlegelmilch, Bodo B. - In: Journal of business ethics : JOBE 121 (2014) 1, pp. 29-45

Persistent link: https://www.econbiz.de/10010363479

Consumers' perceptions of corporate social responsibility : scale development and validation

Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115

Persistent link: https://www.econbiz.de/10010424763

Improving the effectiveness and credibility of corporate social responsibility messaging : an Austrian model identifies influential CSR content and communication channels

Gruber, Verena; Kaliauer, Magdalena; Schlegelmilch, Bodo B. - In: Journal of advertising research 57 (2017) 4, pp. 397-409

Persistent link: https://www.econbiz.de/10011884940

Consumers' environmental sustainability beliefs and activism : a cross-cultural examination

Leonidou, Constantinos N.; Gruber, Verena; … - In: Journal of international marketing 30 (2022) 4, pp. 78-104

Persistent link: https://www.econbiz.de/10013438694

How valence, volume and variance of online reviews influence brand attitudes

Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77

Persistent link: https://www.econbiz.de/10012113569

Der Kauf gefälschter Markenprodukte: die Lust auf das Verbotene

Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 196-208

Persistent link: https://www.econbiz.de/10001457820

Diversity in European Marketing : Text and Cases

Rudolph, Thomas - 2012

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...

Persistent link: https://www.econbiz.de/10014015752

When "global" becomes a challenge : the role of freshness in food brand preference formation

Baršytė, Justina; Ruzeviciute, Ruta; Neciunskas, Paulius - In: Journal of international marketing 31 (2023) 4, pp. 23-35

Persistent link: https://www.econbiz.de/10014435070

Measuring unethical consumer behavior across four countries

Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412

Persistent link: https://www.econbiz.de/10003890527