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Customer perceptions and adoption of e-marketing in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: African journal of business and economic research : AJBER 17 (2022) 1, pp. 257-301
Persistent link: https://www.econbiz.de/10014249090
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490