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Konsumentenverhalten
Consumer behaviour
105,931
SME
55,417
KMU
54,902
Gender
35,026
Geschlecht
31,779
Brand management
19,254
Markenführung
18,840
Theorie
18,467
Theory
18,246
Deutschland
15,322
Relationship marketing
14,277
Beziehungsmarketing
14,237
Germany
13,398
Markenartikel
12,352
Brand image
12,102
Markenimage
11,985
Brand
11,279
USA
9,777
United States
9,177
Online-Handel
9,094
Online retailing
9,079
Klein- und Mittelbetrieb
8,583
Social Web
8,416
Social web
8,411
Customer satisfaction
7,779
Kundenzufriedenheit
7,601
Experiment
7,518
Innovation
7,232
Entrepreneurship
7,106
gender
6,962
Women
6,953
Weibliche Arbeitskräfte
6,837
Women workers
6,802
Unternehmenserfolg
6,768
Entrepreneurship approach
6,750
Firm performance
6,677
Online-Marketing
6,598
Internet marketing
6,559
India
6,548
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Undetermined
39,329
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26,700
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2,212
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71,250
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32,089
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149
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Article in journal
64,543
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64,543
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8,683
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8,683
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7,684
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7,201
Aufsatz im Buch
5,790
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5,790
Hochschulschrift
2,454
Thesis
1,719
Collection of articles of several authors
1,142
Sammelwerk
1,142
Aufsatzsammlung
755
Conference paper
670
Konferenzbeitrag
670
Bibliografie enthalten
337
Bibliography included
337
Konferenzschrift
324
Collection of articles written by one author
304
Sammlung
304
Case study
246
Fallstudie
246
Lehrbuch
232
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197
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195
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159
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158
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158
Statistik
72
Systematic review
69
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69
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62
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60
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57
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51
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51
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51
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English
97,850
German
4,893
French
325
Polish
115
Spanish
81
Italian
73
Russian
32
Swedish
32
Danish
29
Undetermined
24
Norwegian
22
Dutch
21
Portuguese
19
Hungarian
16
Finnish
15
Slovak
10
Czech
6
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5
Romanian
4
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Han, Heesup
152
Belk, Russell W.
131
Mattila, Anna S.
128
Grunert, Klaus G.
108
Phau, Ian
100
Septianto, Felix
95
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Dwivedi, Yogesh K.
89
Agarwal, Sumit
86
Grewal, Dhruv
83
Gierl, Heribert
81
Huber, Frank
81
Law, Rob
80
Nayga, Rodolfo M. <Jr.>
79
Bauer, Hans H.
78
Herrmann, Andreas
78
Sheth, Jagdish N.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
73
Cherchye, Laurens
72
Khare, Arpita
71
Kim, Jungkeun
70
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Rock, Bram de
69
Stavins, Joanna
69
Krishna, Aradhna
68
Sutter, Matthias
68
Janssen, Maarten C. W.
66
Ko, Eunju
66
Woodside, Arch G.
64
Hollebeek, Linda D.
62
Kim, Seongseop
62
Laroche, Michel
62
Jang, Soocheong (Shawn)
61
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National Bureau of Economic Research
634
Springer Fachmedien Wiesbaden
89
OECD
79
European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
58
London Economics
50
IPSOS
47
Consumers, Health, Agriculture and Food Executive Agency
37
American Marketing Association
35
IGI Global
35
Deloitte consortium
32
International Energy Agency
30
GFK
26
Books on Demand GmbH <Norderstedt>
22
Edward Elgar Publishing
22
Verlag Dr. Kovač
20
Information Resources Management Association
19
Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
18
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
15
Center Data
14
Deloitte
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
European Commission / Directorate-General for Health and Consumers
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Nomos Verlagsgesellschaft
11
Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
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Journal of business research : JBR
2,430
Journal of retailing and consumer services
2,404
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
819
NBER working paper series
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
556
The journal of product & brand management
488
NBER Working Paper
487
Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
418
Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
400
European journal of marketing : EJM
389
Journal of marketing research : JMR
388
Marketing letters : a journal of research in marketing
387
Journal of fashion marketing and management
376
Journal of retailing
371
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
331
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
322
International journal of retail & distribution management
311
Food policy : economics planning and politics of food and agriculture
306
Journal of Islamic marketing
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
306
Journal of hospitality marketing & management
303
The journal of consumer marketing
301
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Source
All
ECONIS (ZBW)
102,826
EconStor
573
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Beyond labelling :
brand
perception in preferences for sustainable pork products
Lillo-Pradillo, Andrés
;
Cordente-Rodriguez, María
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 93-104)
.
2024
Persistent link: https://www.econbiz.de/10015077070
Saved in:
2
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
3
Strategic marketing insights for small business
meat
retailers
Groenewald, A. C.
;
Prinsloo, J. J.
;
Pelser, T. G.
- In:
International business and economics research journal
13
(
2014
)
3
,
pp. 525-537
Persistent link: https://www.econbiz.de/10010370213
Saved in:
4
The effects of
language
on attitudes toward advertisements and brands trust in Mexico
García, Nuria Alonso
;
Chelminski, Piotr
;
Hernández, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009770272
Saved in:
5
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
6
Brand
linguistics : a theory-driven framework for the study of
language
in
branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
Saved in:
7
Creating an effective code-switched ad for monolinguals : the influence of
brand
origin and foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
8
The impact of electronic entrepreneur-related word of mouth on
brand
evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
9
The sound of
branding
: an analysis of the initial phonemes of popular
brand
names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
10
The impact of
brand
transposition strategies and firm type on consumer ratings of
brand
: an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
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