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Competition in shared markets and Major League Baseball broadcast viewership

Mills, Brian; Mondello, Michael; Tainsky, Scott - In: Applied economics 48 (2016) 31/33, pp. 3020-3032

Persistent link: https://www.econbiz.de/10011615350

Consuming contests : the effect of outcome uncertainty on spectator attendance in the Australian Football League

Ferguson, Patrick J.; Lakhani, Karim R. - In: The economic record 99 (2023) 326, pp. 410-435

Persistent link: https://www.econbiz.de/10014381052

U.S. demand for European soccer telecasts : a between-country test of the uncertainty of outcome hypothesis

Nalbantis, Georgios; Pawlowski, Tim - In: Journal of sports economics 20 (2019) 6, pp. 797-818

Persistent link: https://www.econbiz.de/10012111447

The demand for football in Portugal : new insights on outcome uncertainty

Martins, António Miguel; Cró, Susana - In: Journal of sports economics 19 (2018) 4, pp. 473-497

Persistent link: https://www.econbiz.de/10011855903

Baseball : a poor substitute for football ; more evidence of sports gambling as consumption

Paul, Rodney J.; Weinbach, Andrew P. - In: Journal of sports economics 14 (2013) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10009770105

A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans

Monaghan, Daniel; League, Daniel Read - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10013532052

Consumption attachments of Brazilian fans of the National Football League : a netnography on Twitter interactions

Moura, Bruno Melo; Souza-Leão, André Luiz Maranhão de - In: Innovation & management review 17 (2020) 3, pp. 251-266

Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest … consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated …

Persistent link: https://www.econbiz.de/10012262349

Exploring fantasy football's impact on the NFL experience during the COVID-19 pandemic

Smith, Alan D. - In: International journal of process management and … 12 (2022) 6, pp. 785-817

fantasy gamers favouring NFL engagement when fantasy football players appear on the roster of their favourite NFL teams …Fantasy gamers have seen a type of coexistence and symbiotic relations with NFL fandom, even in sight of the COVID-19 … pandemic and unstable NFL contest schedules. Based on a sample of highly active and self-identifies fantasy gamers, some of …

Persistent link: https://www.econbiz.de/10013391092

A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users

Weiner, James; O'Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 3, pp. 140-152

Persistent link: https://www.econbiz.de/10011752686

The determinants of digital terrestrial radio aftermarket coverage

Madden, Gary; Kraipornsak, Paitoon; Hussain, Inayat - In: Applied economics letters 22 (2015) 7/9, pp. 651-653

Persistent link: https://www.econbiz.de/10010529369