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Konsumentenverhalten
Consumer behaviour
14
Sponsorship
13
Sponsoring
11
Sportmarketing
9
Sports marketing
9
Brand
8
Brand image
8
Brand management
8
Markenartikel
8
Markenführung
8
Markenimage
8
Theorie
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Theory
7
Advertising effects
6
Marktforschung
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Werbewirkung
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5
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Sport event
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Sports
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Sportveranstaltung
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Marketingmanagement
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Werbung
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Austria
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Children
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Customer analysis
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Betriebliche Wertschöpfung
2
Betriebswirtschaftsstudium
2
Beziehungsmarketing
2
Big event
2
Brand associations
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Brand strength
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Branding
2
China
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English
10
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3
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Grohs, Reinhard
11
Reisinger, Heribert
4
Wagner, Udo
3
Fam, Kim-Shyan
2
Koll, Oliver
2
Mühlbacher, Hans
2
Wolfsteiner, Elisabeth
2
Ebster, Claus
1
Gausterer, Klemens
1
Gazley, Aaron
1
Hohenberger, Christoph
1
Koenigstorfer, Joerg
1
Krisjanous, Jayne
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Raeis, Karine
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Raies, Karine
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Uhrich, Sebastian
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Asia Pacific business
1
Journal of business economics : JBE
1
Journal of service management
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Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Sport management review
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ECONIS (ZBW)
13
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1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
3
Die Bestimmung des Markenwechselverhaltens mit Hilfe von Querschnittsdaten
Wagner, Udo
;
Reisinger, Heribert
;
Gausterer, Klemens
- In:
Journal of business economics : JBE
71
(
2001
)
10
,
pp. 1113-1130
Persistent link: https://www.econbiz.de/10001614061
Saved in:
4
Erfolg durch Schönheit : wie sich körperliche Attraktivität im Verkauf auswirkt
Ebster, Claus
;
Reisinger, Heribert
- In:
Wirtschaftspsychologie aktuell : Zeitschrift für …
14
(
2007
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003598077
Saved in:
5
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
6
Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
Saved in:
7
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
8
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
9
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
10
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
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