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Effects of online advertising on automobile sales

Peng, Jianping; Zhang, Guoying; Zhang, Shaoling; Dai, Xin; … - In: Management decision : MD 52 (2014) 5, pp. 834-851

Persistent link: https://www.econbiz.de/10010387090

Consumption uncertainty reduction among sweet potato smallholder farmers in Tanzania

Waryoba, Fulgence Dominick; Li, Jing - In: Global journal of emerging market economies 11 (2019) 1/2, pp. 132-147

Persistent link: https://www.econbiz.de/10012150098

Two-sided competition, platform services and online shopping market structure

Geng, Yang; Zhang, Yulin; Li, Jing - In: Journal of economics 138 (2023) 2, pp. 95-127

Persistent link: https://www.econbiz.de/10013549156

The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?

Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140

Persistent link: https://www.econbiz.de/10012593258

The interactive impact of demand sharing effect and reduced misfit effect on application compatibility

Li, Jing; Zhang, Yulin; Zhang, Kun - In: IEEE transactions on engineering management : EM 70 (2023) 12, pp. 4094-4109

Persistent link: https://www.econbiz.de/10014448647

Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps

Yin, Xicheng; Li, Jing; Si, Hongyun; Wu, Peng - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460820

Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638

Persistent link: https://www.econbiz.de/10014575556

Digital Payments and Consumption : Evidence from the 2016 Demonetization in India

Agarwal, Sumit; Ghosh, Pulak; Li, Jing; Ruan, Tianyue - 2020

We study how consumer spending responds to digital payments, using the differential switch to digital payments across consumers induced by the sudden 2016 Indian Demonetization for identification. Usage of digital payments rose by 3.38 percentage points and monthly spending increased by 3% for...

Persistent link: https://www.econbiz.de/10014095542

Hedonic consumption pathway vs. acquisition-transaction utility pathway : an empirical comparison of Airbnb and hotels

Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International journal of hospitality management 94 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012495040

Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels

Li, Jing; Kim, Hyunsu; So, Kevin Kam Fung - In: Journal of hospitality marketing & management 33 (2024) 4, pp. 499-524

Persistent link: https://www.econbiz.de/10014511822