"This book considers the use of online technologies through the lens of gender, from blogs dedicated to motherhood and infertility to the men's health movement, this book provides empirical evidence on gender-specific Internet usage and the feminine online experience"--Provided by publisher.

There have been various ways of measuring service experiences in the past, but Generation Y has different values and mindsets than those of the generations that preceded them. This paper suggests mobile ethnography as an ideal method for data collection, where Generation Y customers are...