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Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of Indian culture and business … 21 (2020) 3, pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
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Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of management concepts and … 11 (2018) 3, pp. 340-363
Persistent link: https://www.econbiz.de/10011961144