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Rethinking flow : qualitative...
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Konsumentenverhalten
Consumer behaviour
16
Computerspiel
6
Internet marketing
6
Online-Marketing
6
Video game
6
Cultural identity
5
Kulturelle Identität
5
Advertising effects
4
Brand image
4
Brand management
4
Comparison
4
Markenführung
4
Mexico
4
Nachhaltige Entwicklung
4
Sustainable development
4
Vergleich
4
Werbewirkung
4
Advertising
3
Brand
3
China
3
Emotion
3
Markenartikel
3
Markenimage
3
Mexiko
3
Nachhaltigkeit
3
Social Web
3
Social web
3
Sustainability
3
sustainability
3
Attention
2
Brands
2
Crossover consumption
2
Ernährungssicherung
2
Ethnic crossover
2
Food security
2
Innovation
2
International consumer
2
Location-driven placement
2
Marketing management
2
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Article
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English
15
Author
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Hernandez, Monica D.
13
Minor, Michael
5
Wang, Yong Jian
4
Vicdan, Handan
3
Chapa, Sindy
2
Oyedele, Adesegun
2
Atik, Deniz
1
Backes, Kayla
1
Batat, Wided
1
Hong, Soonkwan
1
Kalliny, Morris
1
Liu, Qian
1
Malzer, Kai
1
Manna, Valerie
1
Manrique Chaparro, Olga Lucía
1
Nasif, Nese
1
Peter, Paula C.
1
Sheng, Hong
1
Skalski, Cali
1
Ulusoy, Ebru
1
Ulusoy, Emre
1
Wei, Jie
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Journal of international consumer marketing
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
Global consumer behavior
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
15
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1
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
2
Bilingual consumer memory in the advergaming context : a cross-script comparison
Hernandez, Monica D.
-
2005
Persistent link: https://www.econbiz.de/10003946261
Saved in:
3
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
4
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
5
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
Saved in:
6
Consumer responses to East-West writing system differences : a literature review and proposed agenda
Hernandez, Monica D.
;
Minor, Michael
- In:
International marketing review
27
(
2010
)
5
,
pp. 579-593
Persistent link: https://www.econbiz.de/10008906849
Saved in:
7
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
8
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
9
Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy
;
Hernandez, Monica D.
- In:
Global consumer behavior
,
(pp. 263-273)
.
2007
Persistent link: https://www.econbiz.de/10003502547
Saved in:
10
Uncovering emotions and insights evoked by paper currency
Hernandez, Monica D.
;
Nasif, Nese
;
Malzer, Kai
;
Minor, …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10011772422
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