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Strategic consumer cooperation in a name-your-own-price channel

Levina, Tatsiana; Levin, Yuri; McGill, Jeff; Nediak, Mikhail - In: Production and operations management : an international … 24 (2015) 12, pp. 1883-1900

Persistent link: https://www.econbiz.de/10011428146

Impact of marketing channel caused by relationship marketing of online social network

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A Social Network Analysis on Understanding Pattern of Shoppers’ OmniChannel Adoption and Clustering Based on Channel Switching and Preference Attributes

Arumugam, Thangaraja; Jayakrishnan, Balaji; … - 2021

This study focuses on customers’ various shopping motives through Omni-channel adoption and level of attainment of shopping motives. Customers adopt different channels and integrate the evidence to reach the optimal shopping motives. The purpose of this study is to identify the shoppers’...

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"Out with the old" : an evaluation of the relevance of traditional Chinese cultural beliefs in today's China

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Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty

Lee, Liane W. Y.; Tang, Yiming; Yip, Leslie S. C.; … - In: Journal of business research : JBR 86 (2018), pp. 356-365

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On the use of social networking services and the ability to socialize : evidence from Chinese children aged 10 to 15

Li, Yunrong; Mora Villarrubia, Ricardo - In: Applied economics 54 (2022) 49, pp. 5639-5654

Persistent link: https://www.econbiz.de/10013411240

Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment

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Social learning? Conformity? Or comparison? : an empirical study on the impact of peer effects on Chinese seniors' intention to purchase travel insurance

Kai, Yang; Zhujun, Kang; Zhijie, Chen; Xiaoting, Sun; … - In: Tourism management perspectives : TMP 38 (2021), pp. 1-13

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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network

Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80

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Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? : categorisation and empirical examination

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