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Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar; Taboubi, Sihem; Zaccour, Georges - In: European journal of operational research : EJOR 219 (2012) 2, pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
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Preiserlebnisse : Determinanten, Auswirkungen und Managementimplikationen
Bonnemeier, Sebastian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003427391
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Sampling and pricing strategy under competition
Wu, Lingli; Deng, Shiming; Jiang, Xuan - In: Omega : the international journal of management science 80 (2018), pp. 192-208
Persistent link: https://www.econbiz.de/10011895290
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The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa; Kosiba, John Paul Basewe; … - 2023
Persistent link: https://www.econbiz.de/10014333914
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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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The impact of historical price information on purchase deferral
Gunadi, Manissa P.; Evangelidis, Ioannis - In: Journal of marketing research 59 (2022) 3, pp. 623-640
Persistent link: https://www.econbiz.de/10013258059
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Quality signaling of a durable experience good in presence of informed consumers
Linnemer, Laurent - 2000
Persistent link: https://www.econbiz.de/10001530303
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Quality and prices
Nalebuff, Barry; Stiglitz, Joseph E. - 1982
Persistent link: https://www.econbiz.de/10000831374
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Testing for pricing asymmetries in customer markets
Lye, Jenny N.; Sibly, Hugh - 1992
Persistent link: https://www.econbiz.de/10000837917